Case Study
Aristotle
Introduction
Aristotle is a global news and data platform. We are helping them to design an institution for knowledge that will bring perspective shift on business, technology and culture.
Logo and Brand
To make the brand more classic and timeless we chose a serif typeface for the word mark with distinct slanted "A" as the logo. Everything designed liked a magazine.
Product Design
The platform needed to cater to a diverse audience, ranging from professionals seeking in-depth data insights to casual readers preferring intuitive and visually appealing content. The goal was to create a seamless experience that prioritized information clarity and user engagement.
Research & Discovery
A comprehensive review, research and analysis of existing news and data platforms highlighted common pain points such as cluttered layouts and inconsistent design. We then created hypothesis and build prototypes.
Visual & UI/UX
The insights from the research shaped the vision for a streamlined and cohesive platform experience. A social feed inspired interface chosen for familiarity, ease of use, extendability and low maintanince.
Design System
The design system for Aristotle served as a foundation for scalability, consistency, and efficiency, combining visual guidelines with elements of platform architecture and data integration.
Conclusion
This project is the first stage of an ongoing partnership between Pluto and Aristotle. We are working on a robust and extendable premium design system for Aristole to build its platform ecosystem across web, iOS and Android. We also working on integrating Gen AI and Data Systems into the products. So exciting times ahead.